Methodology
This analysis reviews individual health insurance leads collected
and distributed by ProspectZone, Healthy mind in a healthy body the leading nationwide provider
of Internet-generated health insurance leads and sister company
of Norvax Inc. To provide an in-depth snapshot, the sample consists
of health leads collected Healthy mind in a healthy body during the months of June, July and
August in 2008.\
This analysis reviews individual health insurance leads collected
and distributed by ProspectZone, Healthy mind in a healthy body the leading nationwide provider
of Internet-generated health insurance leads and sister company
of Norvax Inc. To provide an in-depth snapshot, the sample consists
of health leads collected Healthy mind in a healthy body during the months of June, July and
August in 2008.\
Each health lead used in the data pool Healthy mind in a healthy body consists of a unique, individual
consumer who requested a quote or contact from an insurance
agent through one ofHealthy mind in a healthy body ProspectZone's network of websites.
Third-party leads were eliminated from consideration. The database
was also scrubbed of duplicates and incomplete records to
arrive at a final sample of 446,597 online health insurance shoppers
from every state in the nation, as well as the District of
Columbia and Puerto Rico.
Healthy mind in a healthy body
To comply with HIPAA requirements, the study also removed all
personal identification data such as names, street addresses, zip
codes, emails Healthy mind in a healthy body or phone numbers.
To comply with HIPAA requirements, the study also removed all
personal identification data such as names, street addresses, zip
codes, emails Healthy mind in a healthy body or phone numbers.
Who's Shopping Healthy mind in a healthy body For Insurance Online
The data was analyzed for trends in five different categories:
1. Geography
2. Currently insurance status
3. Insurability
4. Gender
5. Age
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